The ultimate iPad wine app

Own the wine list

Approach Guides Wine App for iPad

Approach Guides is the first wine app to empower users to make informed wine choices by providing detailed, country-specific profiles of regions, appellations, grape varieties and vintages.  This unique approach has made Approach Guides the most respected wine app on the market, used by professionals and consumers around the world, from New York City to London to Hong Kong.

“This is a great app for wine drinkers who don’t know specifics about which wines they want, but have a sense for what they’re looking for.” Read more reviews.

Mashable's 10 Wine Apps

Meet our founders

Jennifer Raezer

Jennifer Raezer

Founder

Jennifer oversees global marketing and business development for Approach Guides Wine and is responsible for shaping the apps’ usability and personality. Previously, Jennifer has held marketing positions with consumer and B2B internet companies including Bookatable, LivePerson and PhoneFree.com. She began her career in advertising with Bozell Worldwide working on the Mass Mutual and Lycos accounts. Jennifer holds a B.S. in Marketing from the University of Maryland.

David Raezer

David Raezer

Founder

David brings his writing and research expertise to build and oversee the detailed profiles of wine regions, appellations, and grape varieties. Prior to starting Approach Guides, David worked for ten years as a sell-side equity research analyst covering technology for Morgan Stanley, Bank of America, Montgomery Securities, and Schroders. He received his B.A. with honors from Harvard, with a concentration in Government.

Also by Approach Guides

Travel guidebooks for the ultra curious, Approach Guides reveal a destination’s essence by exploring a compelling aspect of its cultural heritage: art, architecture, history, food, or wine. Tapping into themes such as the mosaics of Sicily, the temples of South India or cast iron architecture in downtown NYC, Approach Guides enables travelers to engage more deeply with the world’s top cultural sites.  They are available on Amazon.com, Barnes & Noble, and Apple’s iBookstore.
Approach Guides for Kindle, Nook, and iPad

Design and Development

Amudo, a design and development firm, coded the entire application—both iPhone and iPad versions—and is responsible for all technical aspects of the app.